FOR IMMEDIATE RELEASE
April 3, 2003
Release # 38-1203

Mandatory Cola™™™ lovers and recovering former alcoholics are in for an x-treme treat! Mandatory Cola™™™ is launching its newest and thus-far its most extreme new soda, MC 'Nilla, an artifically-vanilla-flavor-ignited new Mandatory Cola™™™, to consumers across the United States.

Combining the pure, liquid awesomeness of Mandatory Cola™™™ with a bold and manufactured vanilla flavor, MC 'Nilla will be available in 24-ounce plastic bottles, with plans to expand into three-liter plastic bottles and 17-packs of 13-ounce aluminum cans. "MC 'Nilla will take drinkers to a plane of existence with the barely legal x-tremities in every drop," said Jay Allman, chief marketing officer for Mandatory Cola™™™. "Consumers and our marketing team have been clamoring for more x-treme 'flave' options in the Mandatory Cola™™™ family, so we've developed MC 'Nilla as a funky, hip brew that satisfies their thirst for artificially-manufactured vanilla flavoring and builds on their passion for Mandatory Cola™™™."

"To the x-treme," he added.

MC 'Nilla will be broadly targeted to teens and young adults, the group commonly referred to as "Generation Z" by the Mandatory Cola™™™ marketing department. It will be supported with an aggressive, "100% x-treme" marketing plan, including TV, radio, online, outdoor and point-of-sale advertising.

Containing the same base ingredients and caffeine levels as a classic, delicous ice-cold Mandatory Cola™™™, MC 'Nilla is Mandatory Cola™™™'s fourth line extension since the introduction of Diet Mandatory Cola™™™ in 1991, joining the likes of other x-treme brands such as X-TREME Diet MC, Cryztal Mandatory Cola™™™, MC M.D., MC CODE X-TREME TO THE MAXX, and the recent MC Magenta.

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